CONNECTING TO CULTURE.
DRIVING BRAND LOVE.
Award-winning, social-first creative agency Movers+Shakers drives brand awareness and fandom with Gen Z and Millennial audiences
Spotlight on e.l.f. Beauty
e.l.f. has jumped from #8 to #1 favorite beauty brand among Gen Z and experienced 27 consecutive quarters of sales growth. We help them delight their superfans and attract new fans with culturally-relevant campaigns and day-to-day content.
E.L.F. x CHIPOTLE
The brand collaboration that broke the internet
E.L.F. - COSMETIC CRIMINALS
e.l.f.’s most award-winning campaign of all time
E.L.F. - VIRAL UGC
Fanning the flames of fandom
E.L.F. - TIKTOK CHALLENGE
“The most influential campaign on TikTok.” - Adweek
OLAPLEX
Flipping dupe culture on its head
NINJA CREAMi
We turned existing brand love into a high-engagement moment that amplified fandom
e.l.f. - vanity vandals
There’s a new epidemic of cosmetic crime
DR. SQUATCH
Engaging fans and new customers through a stand-up comedy series
E.L.F. RUNS ON DUNKIN’
A piping-hot brand collaboration
HASBRO / NERF
TikTok channel: 0 to 42k followers in first week
NETFLIX - YOUR PLACE OR MINE
Launching an industry-first live TikTok billboard takeover
E.L.F. ON BEREAL
The first beauty brand on BeReal
TINDER SWIPE RIDE
Adapting a brand campaign to win on social
NETFLIX - RED NOTICE
Reinvented the movie trailer for TikTok
ARM & HAMMER LAUNDRY
A TikTok campaign that highlights the chaos of the holidays
NETFLIX - SHAQXEL FOLEY
We invited Shaq to steal Eddie Murphy’s role in Netflix’s new Beverly Hills Cop film
MadEwell
A TikTok-first campaign with a custom song and epic influencer roster
SMARTYPANTS VITAMINS
Launching a brand awareness campaign on TikTok and Instagram Reels
E.L.F. - TIKTOK MOVIE
First-ever movie crowd-sourced on TikTok
BURT’S BEES
A head-turning social-first campaign
MONOPOLY
A TikTok-first campaign that garnered over 1,400 organic sound uses
E.L.F. - REALITY SHOW
The first-ever TikTok-native reality show
E.L.F. - HOLIDAY ALBUM
Topping the Billboard Charts!
TANOLOGIST
Influencer campaign that made products fly off shelves
ESSENCE - UNORIGINAL SONGS
Rewrote classics and unleashed creativity
FIND YOUR HAPPY PLACE
Getting personal in the #TubToks series
VISTA
Hosting a makeover contest for small business owners on TikTok
ESSENCE - FINE LINES
Building awareness through unique and personal GRWMs
WARNER BROS.
Bringing an iconic rivalry to life
E.L.F. - NFT
A buzzy crypto-cosmetics collection
MATTEL - AMERICAN GIRL
Reaching moms & daughters on TikTok
WARNER BROS. - Scoob!
Launching a film with viral buzz
AMAZON FASHION
Spicing up the stay-at-home holidays
ARE YOU NEXT?
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