Music festivals like Coachella and ACL provide a key opportunity for brands to reach Gen Z both on and off the festival grounds.

We’re about to see a lot of brands land their campaigns, and a lot of flops. We’re outlining 5 key ingredients that brands use to make a lasting– and cool 😎– impression this April Fools’ Day.

Opportunities for brands on TikTok Shop are driven by Gen Z’s evolving shopping behavior and increased engagement through influencers and user-generated content.

We’ve decoded Gen Z’s secret emoji language so you don’t have to.

If you’re also at a loss for words around Stanley’s meteoric rise to stardom over the last few weeks, you’re not alone.

Just when the industry has almost cracked the code on Gen Z, in comes Gen Alpha.

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