The generation’s favorite platforms and what they mean for brands

Influencer marketing strategies have shifted from brands solely focusing on characteristics like audience size to a more nuanced and specialized landscape.

We broke down Gen Alpha and Gen Z slang so you don’t have to.

DJs are increasingly incorporating viral sounds into their performances, both live and on TikTok.

Social-first marketers worth their salt will be able to adapt to the TikTok situation with short notice. Agility, after all, is supposed to be one of the sector’s strengths.

Music festivals like Coachella and ACL provide a key opportunity for brands to reach Gen Z both on and off the festival grounds.

We’re about to see a lot of brands land their campaigns, and a lot of flops. We’re outlining 5 key ingredients that brands use to make a lasting– and cool 😎– impression this April Fools’ Day.

Opportunities for brands on TikTok Shop are driven by Gen Z’s evolving shopping behavior and increased engagement through influencers and user-generated content.

We’ve decoded Gen Z’s secret emoji language so you don’t have to.

If you’re also at a loss for words around Stanley’s meteoric rise to stardom over the last few weeks, you’re not alone.

Just when the industry has almost cracked the code on Gen Z, in comes Gen Alpha.

An Update From the Founders: Our Next Phase of Growth

How to Successfully Launch Your Brand on TikTok Shop