ARM & HAMMER LAUNDRY ON TIKTOK
Arm & Hammer Laundry wanted to drive product awareness and brand love amongst busy moms and dads, inspiring us to create “The Great Holiday Stain-Off,” a comedic 3-part TikTok series that brought a variety of diverse families together to celebrate the holidays and their love for Arm & Hammer products.
The result was 2 million engagements and an overflow of comments from excited TikTok users, such as “The representation we live for! Shoutout to Arm & Hammer Laundry for killing it!”
BRAND CHALLENGE
Arm & Hammer Laundry came to Movers+Shakers with an overall goal to achieve top of funnel awareness for the brand in order to connect with new and existing consumers in a meaningful way.
CREATIVE SOLUTION
Introducing: “The Great Holiday Stain-Off,” a 3-part TikTok series featuring three diverse families and Arm & Hammer Plus OxiClean. Movers+Shakers and Arm & Hammer Laundry launched this campaign to celebrate families and chaos surrounding the holidays. This campaign was a way to showcase the brand and increase product awareness.
We took the traditional cooking format, and flipped it on its head, by having families throw food on each other instead of into a recipe and making stains intentionally. We focused on what’s normally the mundane aftermath of cooking your big holiday meal and turned it into something hilarious and family-oriented – and we saw incredible results:
125 Million TikTok views across organic, influencer, and paid media
2 Million engagements
+28% increase in TikTok followers
1.4B PR impressions across media coverage, press release pick-up, and interviews
