Ruh roh! Scoob and his gang are back! To launch the latest movie, “SCOOB!”, Warner Bros tapped Movers+Shakers.
We developed a massive hit with 7 billion views, and ignited a groundswell of fan love.
BRAND CHALLENGE
With the upcoming release of SCOOB!, Warner Bros wanted to boost Scooby’s cool factor among Gen Z.
They wanted a massively viral campaign backed by original music that gets stuck in your head.
CREATIVE SOLUTION
We tapped into a cultural moment by inviting Jalaiah Harmon to choreograph the #ScoobDance. Jalaiah had recently become famous for being the unknown creator of the “Renegade” viral dance.
As predicted, TikTokers flooded to support Jalaiah and enthusiastically joined in the #ScoobDance.
The music was also a massive hit. People loved how we’d worked in Scooby’s iconic voice.
The extensive press coverage ranged from Deadline to Adweek.
