Enter: #TubToks: a brand awareness campaign that shows users how to cope with today’s heightened stressors using the incredible Find Your Happy Place products! 

TubToks is a 12-episode series that features four influencers that embody four of the brand’s key collections. Each collection was promoted alongside their respective influencer as well as interviews, games, and bloopers/B-roll where the influencers got personal in their #TubToks.

These videos received lots of love for the campaign, with comments such as “oh this is better than a Ted Talk 🙌🏽💛🙌🏽💛” and “period imma buy it now just cause of him.” TubToks also received 45 million views and over 147k engagements!