Mashing up a catwalk-ready original track with the relaxed fun of PJs, #PajamaJam was born! The challenge was inviting and inclusive whether you were celebrating alone or with family.
Familiar faces including Charli D’Amelio, Michael Le, and Amelie Zilber kickstarted the fun. Friends and families, young and old alike (even pets) joined in, leading to over 5 billion views.