DRIVing AWARENESS FOR VISTA on TIKTOK
Welcome to the makeover contest every small business owner dreams of! VistaPrint looked to Movers+Shakers to increase brand and product awareness amongst their ever-expanding product and service offerings.
We developed a contest that awarded three members of the small business community with a brand makeover, including a new logo and brand kit, website, and all printed marketing materials. And the campaign saw huge success, including a 5.6% lift in brand awareness and over 13,000 new followers!
BRAND CHALLENGE
VistaPrint came to Movers+Shakers at an exciting time for the brand - the very beginning of their evolution from a transactional print company to a full-spectrum design and marketing partner for small businesses everywhere.
The challenge? Build awareness around its product and service offerings by demonstrating all the ways that VistaPrint can help small business owners accelerate growth and stand out from their competition.
CREATIVE SOLUTION
We created the Vista Makeover Contest: a TikTok campaign inviting Small Business Owners to apply for their shot at a brand makeover by Vista. The campaign educated the community on all of Vista’s new offerings and aimed to increase brand awareness.
We partnered with three influencers to encourage TikTokers to apply to the small business makeover contest, which resulted in over 140 submissions. Three winners were chosen to receive grants to level up their business through a full rebrand, as well as additional prizes from both Vista and TikTok to help them look and feel professional, prepared, and plugged-in.
The campaign was greatly effective for Vista with a 13,000+ increase in followers on the Vista TikTok channel and a 5.6% lift in brand awareness.
