NURSERY WATER
Retail sales jumped when we introduced millennial parents to this baby brand, in a musical they can relate with!
This spot celebrates how hard parents work for their kids, and the crazy “mom fails” that happen along the way.
BRAND CHALLENGE
New moms and dads are bombarded with marketing, and millennials hate ads! How do you build brand awareness in a way that they’ll love?
Nursery Water asked us for evergreen assets that would energize the brand and attract new customers.
CREATIVE SOLUTION
The musical we created celebrates the intensity of being a new parent—the unwavering commitment to your kids, and the crazy stuff that goes wrong all the time!
We position Nursery Water as one more thing you’re doing to give the kids the best, and the music allows us to laugh at how big the struggle can be!
Campaign assets:
2 minute musical film for Facebook and YouTube ads
45-sec short film for Instagram ads
Video memes that blew up on Facebook & Instagram
Still images
