Top Trending TikTok Creators — Movers+Shakers | Connecting Brands to Culture | Driving Brand Love

This past quarter on TikTok has been nothing short of exciting, for marketers and users alike! New trends, creators, sounds, hashtag challenges, and brands are surfacing every day. To help inspire creativity and innovation for your brand, we’ve put together this recap on the top trending content over these past few months. First up - top creators!

Activating unique creators is one way to bring your brand channel to the next level. By incorporating familiar faces in your messaging, users are far more likely to trust your brand, interact with your content, and quickly identify your channel on their For Your Page. Fans of that creator can now become fans of your brand too! From Amazon Prime Student utilizing popular college creators on its brand channel, to Revlon activating top tier influencers for its latest hashtag challenge, it's important to leverage the creator community on TikTok to humanize your marketing efforts. Here are a few of our favorites!

Caroline Ricke (@richcaroline - 2.4M Followers)

Caroline Ricke’s channel is a time machine straight back to the 90s! Her eye-catching editing techniques and iconic fashion is something right out of Clueless, and her comedic approach to the “influencer lifestyle” is sure to bring you some laughs.

Wisdom Kaye (@wisdm8 - 4.2M Followers)

Want to ball on a budget, but look good doing it? Wisdom’s your guy. From dressing up $10 Walmart looks to Fendi hauls, Wisdom’s fashion-focused content is the perfect mix of inspiration and aspiration. Previously, Wisdom was sponsored by the likes of Ralph Lauren, BOSS, and American Eagle.

Brooke Averick (@ladyefron - 678K Followers)

One of TikTok’s most authentic creators, Brooke, has mastered the art of storytelling through her engaging and LOL-worthy videos. She offers viewers a wildly personal look into her daily life and acts like the friend you never had, but wish you did. See why we fell in love with her, and we know you will too.

Karen De la Torre (@klamourmakeup - 427K Followers)

Karen De la Torre brings makeup to a whole new level through her mind-bending and eyebrow-raising looks that will leave you shook. After hours and hours of application, Karen’s TikTok page acts as a portfolio of her truly exceptional optical illusions. You won’t believe your eyes!