Shaping the Future of Social-First Marketing
Social Is Where Brands Are Built
Social isn’t just another channel. It’s where culture happens. It’s where communities form. And it’s where brand transformation takes place in real time. For ambitious brands, social has become the brief for creativity, the proving ground for innovation, and the frontline of growth.
At Movers+Shakers, we’re building the next generation of the Social AOR: a partner that helps brands not only show up in culture but shape it, with real impact and innovation. To deliver on this vision, we’re expanding our leadership and capabilities across three areas that matter most: creativity, operations, and innovation.
Scaling Creativity
Social is one of the most complex creative environments brands have ever faced. From creators and influencers, to paid media, to content generation at speed and scale — expectations are higher than ever. Video is now the dominant language of culture, and brands are under pressure to deliver more, faster, without sacrificing quality or resonance.
We believe creative leadership today must do more than just “read the tea leaves” of culture — it must generate the waves themselves. That’s why we welcomed Todd Triplett as our new Executive Creative Director. With a track record leading campaigns for Apple, TikTok, Beats by Dre, and IKEA, Todd has consistently transformed brands into cultural catalysts. At Movers+Shakers, he’ll help ensure our clients’ stories not only join cultural conversations but spark new ones.
Scaling Operations
For social-first creativity to have true business impact, it must be delivered with scale, agility, and rigor. As client partnerships expand globally and the demand for high-volume social content accelerates, operational excellence is the engine that powers breakthrough creative work.
That’s why we’ve added Anton Perreau as our first Chief Operating Officer. Most recently President and Managing Director at Battenhall, Anton scaled global teams and led work for marquee brands including Amazon, GoPro, and Sony. At Movers+Shakers, he’s building the operational backbone that enables our clients to pivot quickly, deliver at scale, and meet the rising expectations of their industries — all while protecting the joyful, people-first culture that defines us.
Scaling Innovation
AI is no longer on the horizon — it’s here. From generative visuals to algorithmic trend detection, it’s already shaping how culture is created and consumed on social. At Movers+Shakers, we see AI not as a replacement for human creativity, but as a force multiplier: a way to accelerate ideas, expand storytelling possibilities, and help brands move faster while staying authentic.
To lead this charge, we’ve brought on Jeff MacDonald as our first Director of Innovation & Technology. Recognized by Business Insider as one of the leaders driving AI in advertising, Jeff has pioneered AI-enabled programs for brands like Adobe and Lenovo. At Movers+Shakers, he’s embedding creative technology into every facet of our work — ensuring our clients stay ahead of cultural shifts while we remain thoughtful and responsible in how AI integrates into both brand and community expectations.
What’s Next
Creativity. Operations. Innovation. Together, these pillars form the foundation of the Social AOR of the future. As we scale our capabilities and leadership across these dimensions, our mission remains the same: to help brands unlock growth by building fandom, sparking culture, and futureproofing their place in the social-first world.
