Secrets to Great Community Management: 6 Tips You Need to Know

Did you know that we’re often able to get 10K+ or even 100K+ likes on a social comment? By inserting our client’s brand handles in unexpected conversations, with clever comments, we’re able to drive visibility and fandom.

We’ve found that great community management is one of the most affordable and impactful ways to drive cultural relevance. The best brands don’t just respond to comments; they entertain, surprise, and create moments that make them feel human. Here are some tips on how you can do the same:

1. Show Up in Unexpected Places 🔥 

The best community managers are engaging in unexpected, funny, and niche conversations. People really enjoy when brands are "in" on internet culture– it’s what makes brands feel authentic.

For example, there was a meme going around of a girl who drew a picture of her mom, featuring her “hyperpigmentation.” The drawing and audio shows up in unexpected places, and e.l.f. took it as an opportunity to do the same.

2. Emojis & Trends Are a Language—Speak It Fluently 🗣️

Remember when 😂 was cool? Now (for some communities) it’s all about 😭. Emojis evolve, and staying on top of these shifts helps your brand connect with the right tone (and avoid looking outdated). Stay sharp, stay current.

3. Be Timely ⏰

Timing matters a LOT. If you’re early in the comments, you have a much better chance of “going viral” and becoming a comment that earns 10K+ or 100K+ likes. And be careful when a video’s comment section is already overrun with verified accounts: your brand risks getting lost in the noise—or worse, coming across as corporate cringe. If you have to prove you belong, you probably don’t. Show up where it makes sense, add value, and keep it “effortless.”

4. Comments Sections Have Their Own Trends 👏  

We all know about trending TikTok filters and memes. Did you know that the comments section has its own trends?

You’ll find that frequent commenters have their own inside jokes, like “do you do weddings?” and new comment trends pop up weekly (sometimes even daily). This creates lots of opportunities for brands to ride the waves.

5. Community Management Isn’t Just in the Comments 🔥

Community management goes beyond the comments section. Take injury law firm Morgan & Morgan, for example. They sent clever freebies with clothes sporting phrases like “liability” and “sue them” to Corinna Fulgieri—a semi-niche creator known for oversharing and getting hurt—and people loved it. Why? Because it felt real, not forced.

6. Have Fun! 🎉

The internet thrives on humor and relatability. The best brand comments sound like real people, not corporate robots. If you wouldn't say it in a casual conversation with friends, don't say it online. Don’t overthink it—just have fun.