Q3 TIKTOK ROUNDUP: BRAND CHANNELS THAT ARE KILLING IT
More and more everyday, brands are starting to push through and become noteworthy forces on TikTok. Keep reading to catch up on five brands we think are absolutely killing it.
Bliss
Bliss’ TikTok channel is a prime example of why diversifying your brand channel’s content is key! Through product close-ups, creator integration, self care tips, and fun lifestyle content, Movers+Shakers has helped Bliss create a clear and distinct voice that’s impossible to scroll past. And by leveraging top TikTok creators for Bliss’ recent #ThisIsBliss hashtag challenge, the brand saw a tangible increase in sales and brand affinity. Go Bliss!
Chipotle
Chipotle perfectly embodies the voice of Gen Z, and has a TON of fun while doing so. The brand continues to lean into popular TikTok trends while also introducing new ideas, like its innovative #ChipotleSponsorUs sweepstakes and recipe “leaks” series. 1.3 MILLION followers later, Chipotle continues to perfect the practice of talking with its consumers rather than talking to them, all the while making your mouth water. 🌯
Netflix
The streaming giant continues to dominate on TikTok by posting snippets of its most popular shows and movies, all equipped with memorable dialogue that can easily be transformed into the next voice-over trend. This strategy is a one-way ticket to virality, and with almost 10 MILLION followers, it’s clearly working in Netflix’s favor!
Discovery
Discovery’s TikTok channel offers a stunning look into nature’s most beautiful creations. From high-quality videos of caterpillars to whale sharks, Discovery has found the sweet spot between leveraging trending sounds and showcasing visually stimulating pieces of content that will leave you hungry for more!
We hope we’ve given you some inspiration as you and your brand head into the last few months of 2020. In case you missed it, be sure to check out our picks for Q3 top creators and most memorable hashtag challenges! We can’t wait to see what’s next on TikTok!
At Movers+Shakers, we help innovative brands win on TikTok! Check out our TikTok capabilities and case studies.
