WE JUST PASSED 80 BILLION VIEWS

A year after launching e.l.f. Cosmetics’ legendary #eyeslipsface campaign, we just hit 80,000,000,000 views across all our TikTok campaigns! 🤯🎉

80 billion views? What does that even mean? If each view averaged just 3 seconds, 80 billion views means 7,600 years of streaming videos. 7,600 years ago would take us back to about 5000 B.C, the Neolithic revolution, when humans were just starting to develop agriculture. So 80 billion means people spent a LOT of time watching our campaigns!

There are a number of key principles we’ve uncovered in our journey to 80 billion views, and we’re excited to share them with you. 

Understanding Gen Z

To understand what makes TikTok...tik, is to understand Gen Z. From their unbridled authenticity to their tendency for oversharing, Gen Z has set the norms on TikTok, and older generations are following their lead.

Mastering TikTok

TikTok enables a type of virality that was never possible on any other platform, and understanding the nuances of the platform is one of the biggest drivers behind our speed to 80 billion. 

Connecting to Pop Culture

Things that are trending on TikTok are increasingly defined by (and are defining!) pop culture. Building massive virality involves tapping into elements of pop culture that will inspire participation.

Using Music as a Storyteller

Music defines cultures and generations. It has a way of spreading emotion and telling stories. Music is the keystone of sparking a cultural moment on TikTok.

Leveraging Influencers as Fire Starters

Not all influencers can spark virality. Launching participatory trends requires tapping trendsetters in a way that jumpstarts a wave of video creation.

Building Virality

While all of the above have a hand in building virality, there are a few emotional triggers that can help drive viral participation, including one of our favorites, joy. Learn more here.

Interested in joining the Billionaire’s Club and being a part of our journey? Drop us a line at TikTok@MoversShakers.co