7 BLACK CREATORS THAT ARE REDEFINING TIKTOK
February is Black History Month, and in celebration, we’d like to highlight a few of TikTok’s leading black creators!
Sarah Lugor (@shreksdumpster - 2.5M Followers)
Sarah Lugor has her finger on the pulse of Gen Z culture. From memes to political commentary, Sarah knows how to speak with Gen Z on an authentic yet engaging level. It’s nearly impossible not to crack a smile while watching any of her TikToks.
Tenisha Billington (@flawlessbytenisha - 1.3M Followers)
Black creators are making tidal waves in TikTok’s beauty community, and Tenisha Billington is no exception! Her mind-boggling makeup and SFX creations have garnered an impressive following, and we see great things on the horizon for her in 2021.
Sidney Robinson (@sidclusive - 2.7M Followers)
Do you want to showcase musical aficionados in your next TikTok activation? Look no further than Sidney Robinson. His impressive videos recreating beats showcase his musical depth and prowess, all while ushering in a new wave of musical influencers on the platform. BRB, buying a keyboard and loop pedal as we speak...
Ms. Kristine (@trendycurvy - 609K Followers)
Ms. Kristine is on a mission to share body positivity with the TikTok community. Her confidence and effervescent spirit shines through in every piece of content she puts out there. Ms. Kristine’s expertise in the fashion and beauty space has garnered recognition by numerous publications, including People StyleWatch, Glamour Magazine, and Essence Magazine!
Taylor Dodd Owens (@taylor.doddowens - 129K Followers)
Taylor Dodd Owens is TikTok’s honorary class president. A Cornell undergrad, Taylor uses her channel as a one-stop-shop for high school and college students to learn more about university hacks, application do’s and don'ts, and other helpful tips on making student life a little bit easier.
Niké Ojekunle (@specsandblazers - 70.7K Followers)
What do you get when you combine skincare with fashion? Niké Ojekunle’s incredible TikTok channel. Niké is a Nigerian creator based out of LA who users her “skinfluencer” platform to encourage her viewers to use products that make them feel good about themselves. Whether it’s debunking myths, walking us through a detox recipe, or highlighting the four must-have jackets for fall, Niké has established herself as a pioneer in the lifestyle space on TikTok.
Cristian Dennis (@cristiandennis - 6.2M Followers)
After watching a handful of Cristian Dennis’ videos, we can almost guarantee that you’ll want to become his new best friend! Cristian takes his impressive dance skills, beauty routines, and comedy talents to TikTok in a refreshing and authentic way that all fuels his overall message of self-love and acceptance.
As we head into 2021, brands can set themselves up for success by thoughtfully choosing creators with established, authentic voices that reach a diverse community of viewers. More than that, it’s also important to have a continued commitment to highlighting diversity in overall content strategies. In 2021, TikTok has pledged to highlight more creators of color on For You Pages across the platform. It is now up to us as viewers and brands to advocate for these immensely talented creators and amplify their talents to our audiences.
If your brand is looking to find its footing on TikTok and learn about the power of creators in your platform strategy, sign up for one of our TikTok Webinars today!
