10 Hispanic Creators to Know: Celebrating Hispanic Heritage Month

Are you looking to build an authentic brand that has diverse voices behind it? A brand that uplifts creators and emphasizes inclusivity?

In honor of Hispanic Heritage Month, we’ve created a list of 10 Hispanic creators on Instagram and TikTok that we think you should know. Whether you show your support for them by engaging with their content or by including them in your brand’s marketing, we think partnering with diverse creators is a great way to show your support for the Hispanic community.

Let’s dive in!

@dulcecandy - 1M Followers on Instagram

Dulce Candy Tejeda Ruiz is a Mexican-born content creator who moved to the U.S. as a child. She started her online career sharing beauty tutorials on YouTube and eventually expanded her brand to Instagram. Her posts encompass beauty, fashion, family life, and her experiences as an Iraq War veteran. She often addresses the challenges she faced as an immigrant and inspires others with her resilience.

@massy.arias - 2.7M Followers on Instagram

Hailing from the Dominican Republic, Massy is a celebrated fitness personality. She combines high-energy workout videos with posts about nutrition, mental health, and motherhood. Her story of overcoming depression and harnessing fitness as a healing tool has inspired many.

@gabrielzamora - 718K Followers on Instagram

Gabriel Zamora is a makeup artist and beauty and lifestyle influencer who often posts creative makeup looks. His YouTube and Instagram feed is filled with makeup tips and tutorials, product reviews, challenges, vlogs, and a peek into his personal life.

@muybuenocooking - 62.5K Followers on Instagram

Anna Yvette Marquez celebrates her Mexican heritage by showcasing traditional recipes passed down through generations. Her feed is a visual feast of vibrant dishes, with each photo often accompanied by a touching family story or the history behind the dish.

@DanniP18 - 175K Followers on Instagram

Choreographer & dancer born and raised in the Bronx, New York of Puerto Rican and Dominican descent. She is most well known for appearing in Omarion’s “Touch” video (love interest / lead female dancer), Beyonce’s “Get Me Bodied” “Suga Mama” videos, and so MUCH more!

@adamrayokay - 7.3M Followers on TikTok

Adam Martinez, well-known for his character Rosa, brings a humorous representation of a sassy Latina. His videos, although comedic in nature, sometimes touch on cultural stereotypes and the Latinx experience in America.

@BrittanyGarciaDumas - 58.9K Followers on TikTok

Brittany is a Latina TikTok creator who makes content about life as a woman business owner and single mom. She posts videos about feminism, leadership, and standing up for Hispanic culture.

@chicanoeats - 25.3K Followers on TikTok

Esteban Castillo beautifully merges his Mexican heritage with his queer identity. He's known for visually striking presentations of traditional dishes and desserts. On TikTok, he provides quick recipes, plating techniques, and colorful creations.

@cheflorena - 348.6K Followers on TikTok

A celebrated Venezuelan chef, Lorena Garcia uses TikTok to bring snippets of her culinary expertise to the masses. She showcases a mix of traditional Venezuelan dishes, Latin fusion recipes, and professional cooking tips.

@asif.tv - 153.2K Followers on TikTok

Non-binary creator and educator who explores the impact of language on society and teaches Spanish through comedy and current events. They are half Puerto Rican and half Honduran, a hurricane Katrina survivor (born & raised in New Orleans), and dedicated to improving equity for socioeconomically disadvantaged communities.

Each creator, from chefs to comedians, provides a unique lens into the different types of Hispanic creators you can partner with. And selecting more diverse voices to participate in your marketing efforts is a testament to your brand's ethos and genuine desire to bridge gaps, fostering understanding and appreciation for all races.

As we move forward, let’s continue to celebrate and uplift Hispanic voices, and ensure their narratives remain an integral part of your brand’s messaging.