10 Hispanic Instagram and TikTok Creators to Know: Celebrating Hispanic Heritage Month in 2024
Want to build an authentic brand that champions diversity and amplifies underrepresented voices? A brand that celebrates creators and fosters inclusivity?
In celebration of Hispanic Heritage Month, we’ve compiled a list of 10 Hispanic creators on Instagram Reels and TikTok that we believe deserve your attention.
Whether you support them by engaging with their content or incorporating them into your brand’s campaigns, collaborating with diverse creators is an impactful way to support the Hispanic community.
Let’s dive in!
Instagram Reels
Krystal Marie - @_krystalmarie_
Krystal is a makeup and beauty enthusiast who advocates for embracing imperfection. Her fans applaud her for giving honest, “no-filter” reviews of products.
Maria Beltre - @looseunicorns
Maria is a Brooklyn-based creator who posts lifestyle and travel content, often with her daughter who loves to dress up too.
Valeria Nathali Rangel - @valerianatttt
Valeria is a creator who shares content about her journey with infertility and being a first-time mom. She’s created a page that’s authentic to her and inspiring to her followers who have gone through similar experiences.
Johan Fernandez - @johanfernandezz
Johan is a beauty guru who has gained popularity from his makeup tips, modeling, and application tutorials. He’s not afraid to get bold a creative with his looks, especially during October with Halloween right around the corner.
Nahum - @nomasnahum
Nahum uses his Instagram to post comedic and relatable reels about being latinx. For example “things all Hispanic kids have gone through” and “things Hispanic dads love to do.”
TikTok
Andrea Casanova - @latinapreneur
Andrea is a speaker, strategist & storyteller who uses her TikTok account to give content strategy tips and advice on how to ”glow up” in every area of your life.
LeJuan James - @lejuanjames
LeJuan posts clean family humor on his TikTok account. He creates scenarios that he hopes Latinos can relate to like shopping, going back to school, and arguing in traffic.
Violeta - @violetasglow
Violeta is lifestyle content creator who primarily posts videos about beauty and skin and GRWMs. She also creates videos about her journey as someone with PCOS.
Majo Mejia - @majoomejiaa
Majo uses her platform as a digital diary, posting GRWMs and storytimes both in Spanish and English. She also celebrates recognition by brands, like Peloton and Neutrogena, and the partnerships that she’s established with them.
Marissa Contreras - @asapmarissa
Marissa posts lifestyle content ranging from GRWMs to product reviews to gym routines. She treats her social platforms as a memory box, and often posts about how proud the past versions of herself would be now, inspiring others to reflect in the same way.
Every creator brings a distinct perspective on the variety of Hispanic influencers you can collaborate with. Choosing a broader range of voices for your marketing initiatives reflects your brand’s values. Moving forward, let's make it a priority to honor and elevate Hispanic voices, ensuring their stories are a key part of your brand's narrative.
