ALEMBIKA


This Israeli fashion brand is all about fun and passion. We recruited women from their target demographic to rock out and be fabulous, in a campaign that’s evolved over multiple seasons.

Consumers responded, thrilled to see such a vivacious portrayal of women like them.


BRAND CHALLENGE

The Alembika woman is fabulous, sexy, and very confident.  The brand challenged Movers+Shakers to drive retail sales among these ladies, especially women 50+.


CREATIVE SOLUTION

For Spring 2020, we created a colorful playground on a Manhattan rooftop. The dance we choreographed embodied the brand’s personality.


For Spring 2019, we get to know the ladies and their approach to style, in a mix of interview and movement.


For Fall 2018, Movers+Shakers put out a casting call for ageless ladies with BIG personality and energetic dance moves!


The result? A jump in sales in retail and e-commerce.

Campaign assets:

  • 15 and 30-sec Instagram & Facebook ads

  • Instagram stories

  • Still images

SPRING 2020

SPRING 2019

FALL 2019 - Heather

Spring 2019 - Group

FALL 2018

FALL 2018 - 15 SEC VERSION A

FALL 2018 - 15 SEC VERSION B

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