Breaking engagement records with music and dance social video ads.
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Alembika

 

This Israeli fashion brand is all about fun and passion. We recruited women from their target demographic to rock out and look fabulous.

Consumers responded, thrilled to see such a vivacious portrayal of women like them.


BRAND CHALLENGE

The Alembika woman is fabulous, sexy, and very confident.  The brand challenged Movers+Shakers to attract these ladies, especially 50+, and all shapes, sizes, and colors.

 
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CREATIVE SOLUTION

Movers+Shakers created “FUN & FUNKY ALEMBIKA,” with a casting call for ageless ladies with BIG personality and energetic dance moves!  The short videos made eye-stopping Facebook & Instagram ads, that the target audience LOVED.

The result? Not only big new awareness of the Alembika brand, but lots of new foot traffic to the local stores, and a spike in sales nationwide.

Campaign assets:

  • 15- and 30-second spots for Instagram & Facebook ads

  • Still images

 
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15 Second Version A

15 Second Version B


RESULTS

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