FIRST ACT - BRAND ANTHEM
We created a brand anthem song and a hero brand video to support the rebranding of this line of musical toys.
Instead of appealing to children, we created a campaign that would emotionally engage parents, and help drive awareness and consideration for retail sales.
BRAND CHALLENGE
First Act is a trusted resource for musical instruments for children, from pre-school to pre-professionals.
Emerging from their brand repositioning work, First Act wanted a fun and engaging brand anthem video and campaign to drive retail sales.
CREATIVE SOLUTION
Movers+Shakers brought the insight that parents love seeing their children express their talents. We filmed this “home video style” … highlighting that seeing your children learn music is memories in the making.
Stay at home orders couldn’t stop us from creating the original song and hero video series for First Act. We created content for use across digital platforms including social media, influencer campaigns, website and online retail, directing and shooting everything through Zoom.
Delivered Assets:
Original Music
15, 30 and 50 second videos
GIFs
