In our first year as Tinder’s Social AOR, Movers+Shakers ignited the brand’s cultural relevance across Instagram, TikTok, X, and Threads. By leveraging authentic, relatable content focused on Gen Z’s dating lives & foibles, the agency positioned Tinder as a trusted, playful voice in key cultural conversations and moments.

Through engaging evergreen content, reactive social trends, and community management, Tinder has achieved over 685 million impressions and 1.5 million engagements year-to-date, a massive jump from the prior year (and prior agency).