BINGO BLITZ TIKTOK CHALLENGE
Bingo Blitz is the #1 free-to-play social bingo app in the world. We partnered with Israel-based entertainment company, Playtika, to increase brand awareness for Bingo Blitz and attract and engage new, active, and dormant US players to boost US growth.
With a track featuring Nicole Scherzinger and Luis Fonsi, we got thousands of TikTokers dancing to B.I.N.G.O.
BRAND CHALLENGE
Bingo Blitz was embarking on a campaign to increase brand awareness and boost its US growth. To complement their new song and music video, they wanted to launch a TikTok campaign to reach a new demographic.
CREATIVE SOLUTION
To tie everything together, we created a TikTok dance that emulated Bingo Blitz’s “She is B.I.N.G.O.” music video to the track featuring Nicole Scherzinger and Luis Fonsi. We activated well-known influencers including Derek Hough and Analisse Rodriguez to kickstart the challenge on TikTok.
Thousands of TikTokers joined in, including Blitzy, the Bingo Blitz mascot.
In addition to the TikTok campaign, Bingo Blitz activated on Spotify and Apple Music, Youtube, Instagram and TV.
