OVERVIEW
When Planet Fitness came to Movers+Shakers, they were struggling to break through corporate noise and connect authentically with modern fitness culture.
Over our partnership, we’ve implemented a Social-First Operating System that transformed "The Judgement Free Zone" into a culturally fluent, highly relatable presence across social media. By validating bold ideas, leveraging real-time social listening, and stepping into out-of-orbit cultural moments, we drove a 13x YoY increase in total engagements and propelled Planet Fitness to the #1 spot in audience growth, total audience, and total engagements compared to competitors.
Movers+Shakers’ work with Planet Fitness spans always-on organic content, reactive moments, and community management, consistently turning out-of-the-box ideas into unmissable brand love.
#1
Most engaged gym brand on social
13x
YoY in Engagements
FEATURED WORK
Explore the campaigns, creator partnerships, and real-time social moments that put Planet Fitness at the center of culture. These case studies showcase how listening to the feed, co-creating with authentic brand fans, and taking bold creative risks drive industry-leading engagement and real fandom.
We partnered with the perfect hype-man, Flavor Flav, to energize and uplift gym goers.
Former Nickelodeon star Josh Peck embodies Planet Fitness’ "Judgement Free" ethos, so he clocked in to hype up gymgoers.
We turned Planet Fitness’ 11-year Times Square New Year's Eve sponsorship into a cultural moment by listening to the internet and collaborating with an internet hero.
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