OLAPLEX is the most duped hair care brand, which is especially frustrating since its patents make it undupable. They needed help getting this message to consumers.

We duped the dupers, creating a fictitious copycat product, OLADUPÉ, pronounced “ola-dew-pay” (yes, it’s French!).

Influencers received PR boxes for unboxings and reviews, sparking curiosity, hype, and even outrage! Lawyers were tagged. “Someone’s going to get sued!”

A week later came the grand reveal: OLADUPÉ was a joke! Olaplex can’t be duped, with its 250 patents!

The results? +8.5 pt lift in “can’t be duped.”

AND … now, when you search for “#olaplexdupe” on TikTok, you no longer get the videos about the dupes. You get our videos, showing that Olaplex is undupable. ✨