BUILDING AWARENESS FOR a movie launch



When Netflix announced the return of Beverly Hills Cop with the iconic Axel Foley, one question loomed large: "Did they get Eddie Murphy?"

To stir excitement and answer that question in a hilarious way, Movers+Shakers brought in another larger-than-life star — Shaquille O'Neal. Cue the creation of Shaqxel Foley, a comedic sketch imagining what it might have been like if Netflix hadn't secured Eddie.

Shaq, being Shaq, turned Axel Foley into Shaqxel, inserting his own style, humor, and flair into the character. The result? A parody that not only entertained but resonated with action-hungry 80s fans. Shaqxel Foley made waves on social media, garnering 8 million views across YouTube, Instagram, and TikTok as well as 8 million PR impressions.