NERF - CHIEF TIKTOK OFFICER

Ever thought a TikTok creator would be a part of the C-suite? Well at Nerf, it’s a real role!

We set out to find a Chief TikTok Officer for Nerf - a super fan and active TikToker who would become the face of the Nerf brand channel. Thousands of passionate fans submitted TikTok video applications.

And the press went wild for our #NerfApplication campaign, from Thrillist and the Verge, to Toybook and Forbes, with headlines saying “my inner teen is drooling” and calling it “your next, cool job.”

BRAND CHALLENGE

As a beloved brand that enables all types of fun, active experiences, Nerf was looking to make a splash as they launched their TikTok presence. They wanted someone to not only help create content for their newly launched @nerf TikTok Channel, but also help them translate their brand personality into the TikTok world.

CREATIVE SOLUTION

We put out an open call and launched a search for a Chief TikTok Officer. The winner would receive $10k a month for 3 months to create content and become the face of the Nerf brand channel.

The press loved it (Thrillist, The Verge, Toybook, etc) and the TikTok community did too. Even the Head of Global Marketing at TikTok took notice, got excited by this innovative way to use TikTok and organically reached out to us to help be a part of the search.

Over 100 million views, thousands of user-generated video applications and tons of media headlines later, one lucky person rose to the top. Head over to @nerf on TikTok to see the Chief TikTok Officer, Sophie Lightening, in action!

Application Videos

Check out #NerfApplication for more!

 THE PRESS

Testimonials - SlideShow
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