This headline-grabbing event took the industry by storm. With dupes being extremely popular on Instagram and TikTok, lululemon wanted to show the world that there is no dupe for their signature Align Legging. Enter the Dupe Swap Pop-Up event! Leveraging a variety of influencers, Movers+Shakers created extreme hype and incredible attendance to the Align swap pop-up, helping catapult LuLulemon into social conversation and into headlines! With wait times upwards of six hours and thousands of leggings swapped, this event was a huge success, with over 1 million views and 111k engagements!