TIKTOK ALWAYS ON, ALWAYS ON TREND
In our 4th year since launching e.l.f.’s iconic TikTok page, we continue to surprise, innovative, and go viral.
Movers+Shakers has built a page that connects the community and educates them on e.l.f.’s products with trending & evergreen content, and thoughtful community engagement.
VIDEOS
Here are some examples of ways e.l.f. is always on trend.
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836K Views
888K Views
214M Views
COMMUNITY MANAGEMENT
Here are some examples of e.l.f.’s community management
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106K likes on e.l.f.’s comment on @julieannie’s post
The comments section of TikTok videos are often comment reactions through meme culture, and by referencing cultural trends (i.e. demure), e.l.f. jumped into that opportunity and viewers agreed with their comment in the replies.
72.9K likes on e.l.f.’s comment on @crybraden’s post
“Do you do birthdays” is a common comment on TikTok in response to videos like silly dancing or bad singing, and people hopped in the comments to say they were wondering the same thing as e.l.f..
