In July 2024, e.l.f. Cosmetics partnered with Hot Girl Walk® to spotlight their Power Grip Dewy Setting Spray in a hilarious sports-style parody.

The campaign tapped 3x Gold Medalist gymnast Gabby Douglas and actor Patrick Warburton to provide play-by-play commentary on the Hot Girl Walk® Championship — a mock event where walkers encounter absurd obstacles. The satirical broadcast aired on E.L.F.SN (eyes.lips.face. Sports Network) and brought humor to the forefront while celebrating e.l.f.’s role as an entertainment brand.

The campaign perfectly mixed humor, community insight, and e.l.f.'s powerhouse products, securing 53 million media impressions and driving buzz across trade publications.