To reach “Average Joes” and inspire them to upgrade their soap, we leaned into standup comedy. Enter: the Soap Box Stand-Up Series, a one-night event featuring six popular comedians who entertained while delivering a critical message: “Your soap is a joke!”

Hosted by comedian Stavros Halkias, the campaign thrived during both the live event and on social media, driving significant engagement and purchase intent.

It drove a massive 118K growth in followers, and a +22pt lift in ad recall. Dr. Squatch successfully cut through the noise, reaching new customers and energizing their fanbase.