BLISS - TIKTOK STITCH CHALLENGE
We partnered with Bliss to drive awareness for their Bright Idea product line.
In one of the first branded stitch campaigns on TikTok, creators joined Bliss in redefining self-care to the tune of millions of views and hundreds of stitch videos.
BRAND CHALLENGE
Bliss wanted to drive awareness to the mass skincare audience — people ages 18-35 — and create buzz around their Bright Idea product line.
CREATIVE SOLUTION
TikTok had recently debuted their stitch feature, where users can easily edit their video together with other TikTok videos into one set. So, we decided to be one of the first brands to launch a challenge inviting TikTokers to stitch with us.
TikTokers joined in to redefine self-care, sharing what makes them unapologetically happy.
Everyone loved finding their bliss and the campaign outperformed any other branded stitch campaign, with over 400% more fan participation.
