In search of a way to win the hearts of early parents, Dove enlisted Movers+Shakers to create a brand awareness campaign around its Baby Dove line.

The approach: We set out to authentically position Baby Dove as the go-to, relatable brand among new parents, which led us to: Smilestones, a made-for-social talk show starring the internet's favorite 5-year-old host! We catapulted Baby Dove across its social channels and creator accounts through the unforgettable and adorable campaign, which gained 1.1M+ total views, 90k engagements and a 8.4% blended engagement rate.