Breaking engagement records with music and dance social video ads.
M+S_Skineez_Headline.png
Skineez Still 15.jpg

SKINEEZ - Times Square

 

How do you stand out among all the billboards in Times Square? Skineez wanted to be sure their investment would turn heads!

We created a fun & vibrant dance party that turns heads! About 84,000 people see this campaign every day, on a massive 1,600 square foot billboard.

Skineez Times Square Night 2 crop.png

BRAND CHALLENGE

Skineez wanted to maximize their investment in Times Square real estate. How do you grab people’s attention?

How do you get them curious about these revolutionary products: socks, capris & gloves that continuously hydrate your skin while you wear them…so comfy they make you wanna dance!

 
Skineez_Video_Stills-6.jpg

CREATIVE SOLUTION

Movers+Shakers created “Compression Party,” demonstrating how the fabrics wear and move and moisturize, and how joyful you are when you wear them!

Skineez “celebrates the skin you’re in,” and the cast represents the diversity of ages, sizes, and colors who wear and love Skineez.

Campaign assets:

  • 30 second version for Facebook and Instagram

  • 10 second super wide version for Times Square Billboard

  • Still images for months of social content

 
M+S_Skineez.gif
Grey.jpg

Times Square Version

Social Media Version