Showcasing Brand Personality & Product Benefits through Dance
CLIENT: Organic Doctor
This UK-based skincare brand bases its products on unique organic ingredients.
To support their US launch in 4,000 CVS stores, Organic Doctor asked Movers+Shakers to bring their #FindBeauty campaign to life.
Movers+Shakers choreographed a series of dances, each evoking the benefits of a key organic ingredient. For example, Aloe is soothing and calming while Tea Tree is refreshing and cleansing. The dance and music selection also reflect the Explorer and Storyteller traits of the Organic Doctor brand.
Creative assets: 15 & 30 sec videos, GIFs, still images
Engagement rates on Facebook & Instagram set new company records, and Organic Doctor shifted most of their ad spend to promoting these videos.
Reach: 32.5M — Views: 9.4M
(compared to 14% industry average for this category)
(nearly everyone who started finished the video)
Movers+Shakers immediately understood our brand and what we needed to accomplish. Using dance was an unexpected approach and I decided to take the risk.
I was astonished with our campaign results, which greatly surpassed our internal benchmarks. Movers+Shakers is so creative and amazing to work with. I am looking forward to next season’s campaign together!Lama Mansour
Product Family #1: Roses
Softening – Rejuvenating – Aromatic
Product Family #2: Tea Tree
Cleansing – Purifying – Refreshing
Product Family #3: Snail Gel
Anti-Aging – Revitalizing – Strong
Product Family #4: Aloe Vera
Summer – Soothing – Calming