Breaking engagement records with music and dance social video ads.
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ORGANIC DOCTOR SKINCARE

 

We created a year-long video campaign to introduce US consumers to this European skincare line.

Engagement was 10x higher than benchmark at parent company Nature’s Bounty, and Amazon sales spiked during ad runs.

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BRAND CHALLENGE

How do you build awareness for this British brand in a crowded beauty market? For its US launch, Organic Doctor needed to ensure strong sales in 4,000 CVS stores.

 
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CREATIVE SOLUTION

Movers+Shakers choreographed a series of dances around the brand’s key organic ingredients. Each choice for music and dance style evokes the benefits of that ingredient.

When you watch, you feel how Aloe is soothing and calming while Tea Tree is refreshing and cleansing, for example.

We cleverly repurposed the footage into a years’ worth of content, including:

  • 30-sec videos for Facebook

  • 15-sec videos for Instagram

  • Holiday themed videos

  • Still images

 
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ROSE

Softening – Rejuvenating – Aromatic

SNAIL GEL

Anti-Aging – Revitalizing – Strong

TEA TREE

Cleansing – Purifying – Refreshing

ALOE

Summer – Soothing – Calming


RESULTS

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