Building Awareness with Millennial Parents

CLIENT: Nursery Water

Nursery Water has been a trusted brand for 70 years, but it constantly needs to build awareness among new parents.   They also wanted to freshen the energy of the brand to be more fun and attractive to millennial consumers.  

Movers+Shakers positioned the brand in the category of “always the best for my baby.”  We created this original musical story that celebrates #SuperMoms (and SuperDads) who tirelessly go the extra mile for their baby… and allows us to laugh at the crazy “mom fails” that happen along the way!

In the end, those moms who want the best for their babies are the moms who want Nursery Water.

Creative Assets:
2-minute original musical film, 45-second short version, and images

Movers+Shakers is running a Facebook & Instagram ad campaign to attract new customers to the brand in key geographies. 

Check back soon for the results!

Nursery Water Logo

“Movers+Shakers hit it out of the park! The ideas were spot on, and we thought, ‘Oh my gosh, they get our brand!’

Put your trust in Movers+Shakers because you’ll be completely surprised with what they come back with.”

Maureen Hendrix

Director of Marketing, Nursery Water

🎉 Cheers to all the #SuperMoms (and #SuperDads)!

🎉 Cheers to all the #SuperMoms (and #SuperDads)! ...tag a friend who you think is #SuperMom #blessed. Who do you relate to most? A. Twins Mom, B. Career Mom, C. Spreadsheet mom

Posted by Nursery Water on Sunday, June 24, 2018



This original musical ad got an average view time of over 2 minutes!


We built awareness for this new brand to the tune of double the category average engagement rate.


How do you explain a new product in a fun and exciting way?


We had a fantastic team bring these SUPERMOMS to life!

Writer and Director: Geoffrey Goldberg
Music: Willem Oosthuysen
Lyrics: Laura Kleinbaum
Director of Photography: Kate Phelan
Assistant Director: Dan Bratman
Line Producer: Chloe Na
Casting Director: Kyle Coker, Binder Casting
Production Manager: Mehdi Darlis
Production Designer: Heather McDevitt Barton
Wardrobe Stylist: Heather McDevitt Barton
Makeup: Mariana Collignon
AC: Laura Nespola
Second AC: Ken Kozak
SteadiCam Operator: Tim Westover
Editor: Sean Robinson
Color: Marika Litz
Sound: Travis Jones
Gaffer: Collin Chiucchini
Grips: Miguel Medina, Christina Suriel
Behind the Scenes Camera: Adrian Fernandez
Photography: Diego Asunsolo
Production Assistants: Anthony Fraser, Alex Ciceron
Music Arrangement: Andy Roninson
Recording, Mixing, Mastering: Denise Barbarita
Account Director: Evan Horowitz


Savannah Frazier
Kristin Feeney
Kathryn McCreary

Justin Schilling
CJ Cook

Colette Centeno
Kameron Jacobs
Zari & Zaila Stubbs

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