Breaking engagement records with music and dance social video ads.
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NURSERY WATER

 

To introduce millennial parents to this baby brand, we made a musical they can all relate with!

Positioning Nursery Water as something parents do to give their babies the best, we celebrate how hard they work for their kids, and the crazy “mom fails” that happen along the way.

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BRAND CHALLENGE

New moms and dads are bombarded with marketing, and millennials hate ads! How do you build brand awareness in a way that they’ll love?

Nursery Water asked us for evergreen assets that would energize the brand and attract new customers.

 
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CREATIVE SOLUTION

The musical we created celebrates the intensity of being a new parent—the unwavering commitment to your kids, and the crazy stuff that goes wrong all the time!

We position Nursery Water as one more thing you’re doing to give the kids the best, and the music allows us to laugh at how big the struggle can be!

Campaign assets:

  • 2 minute musical film for Facebook and YouTube ads

  • 45-sec short film for Instagram ads

  • Video memes that blew up on Facebook & Instagram

  • Still images

 
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RESULTS

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