How do you explain a new product, in a way that people will actually watch?
We used dance to highlight the excitement of customizing your own furniture. And we explained Modos’ innovative design system—without needing a single word!
On the heels of a successful Kickstarter, the co-founders approached us to help them scale quickly. They needed a way to explain their novel product, in a way that could capture its creative magic, and attract new customers.
Movers+Shakers choreographed a story that shows Modos’ primary use cases.
We step through the design and assembly process, using dance to engage and delight.
The unique auditory world draws inspiration from the furniture itself: the gratifying “click” when it fits together, the “ping” of the connectors, and the “whoosh” of boards flying through the air.
Delivered assets, for social media & flash sales:
2-minute extended cut
6 second bumper spots