Breaking engagement records with music and dance social video ads.
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Kids II

 

For the maker of hit toy brands Baby Einstein and Bright Starts, we created these educational sing-alongs.

Tummy time is notoriously stressful for babies & parents, so these karaoke style tunes are both instructional and fun!

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BRAND CHALLENGE

Kids II creates unique educational resources for parents, to support its D2C e-commerce site.

They sell many toys for tummy time, and they wanted to help take the stress out of this important developmental stage.

 
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CREATIVE SOLUTION

We wrote “Tummy Tunes” to offer parents a fun way to do tummy time! The lyrics convey scientifically-backed recommendations in a fun way.

We created two versions of the song to appeal to different audiences: one poppy & upbeat with a female singer; the other intimate & acoustic with a male vocalist.

Usages:

  • Embedded video on their website

  • Alexa skill (“Alexa, play Tummy Tunes!”)

  • Streaming music sites

 
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