Why Apple is launching new products with song + dance ads

Once again, Apple is ahead of the curve in using the power of song & dance to bring their brand to life.  Each of their recent major product launches has been supported by a stunning musical video campaign.  Below are two activations for Apple HomePod and AirPods.

We can’t take credit for Apple’s videos unfortunately.  But we’ve been guiding our clients on how to tell their unique story with music and dancing… and get similarly captivating results.

It’s time to play with the big boys, boys (and girls).




Geoffrey Goldberg