3 brands who made mini musicals

Big and flashy musicals filled with song and dance aren’t just for the Broadway stage anymore! These brands took a page out of the Broadway show book on how to entertain their customers (and get new ones!) and transformed their own company into a real movie-musical!

1. AMAZON PRIME: The Musical

When Amazon needed to educate consumers about all the new features they added to Prime, they added all the new features to a big musical number! In only one minute, no only do they educate the viewer, they show the huge entertainment value Prime offers by telling the story with backflips, rock, gospel, and even dancing boxes.


2. MATCH.COM: The Musical

When Match approached Movers+Shakers in 2017 to put together a campaign that shared the romantic and quirky parts of meeting someone on Match, we knew just what to do!  They wanted something fun and sassy, with a catchy tune, and a relatable story that shows how romantic meeting someone on Match can truly be.


3. HONDA: Summerbration Sales Event (2017)

San Diego Honda Dealers capitalized on La La Land‘s famous opening number in this fun commercial that sparkles, shines, and sweats from their “hot deals.”  I wish buying a car were this fun!


Geoffrey Goldberg