Meme Culture–Explained by Our Millennial Intern

Meme Culture–Explained by Our Millennial Intern

By Raina Cagiao, Creative Intern You want to reach millennials? Let me tell you one thing that’s really hot with us right now: memes. Brands from Old Spice to Dollar Shave Club are using memes with great success. You can too! When I think an ad is great, I want to tag...
TWO SPEAKERS, TWO UNIQUE VOICES

TWO SPEAKERS, TWO UNIQUE VOICES

MUSIC affects us on a deep level.  It has the power to move us to tears, or to get us jumping up and down.  It instantly tells us how to feel. That’s why we use music to create a very strong and immediate positioning statement for a brand.  The music music...
5 BRANDS WHO MADE THEIR OWN MUSICAL

5 BRANDS WHO MADE THEIR OWN MUSICAL

Big and flashy musicals filled with song and dance aren’t just for the Broadway stage anymore!  These brands took a page out of the Broadway show book on how to entertain their customers (and get new ones!) and transformed their own company into a real movie-musical!...
Why Song and Dance?!

Why Song and Dance?!

As a performer, director, choreographer, and writer, having worked on Broadway, and on stages and screens around the globe, I have continually returned to an old adage that still rings true in every project I work on:   “We speak until we can no longer say what...

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