by geoffrey | May 22, 2018 | Song And Dance
MUSIC affects us on a deep level. It has the power to move us to tears, or to get us jumping up and down. It instantly tells us how to feel. That’s why we use music to create a very strong and immediate positioning statement for a brand. The music music...
by geoffrey | Mar 22, 2018 | Song And Dance
Once again, Apple is ahead of the curve in using the power of song & dance to bring their brand to life. Each of their recent major product launches has been supported by a stunning musical video campaign. Below are the activations for Apple HomePod, iPhone X,...
by geoffrey | Mar 19, 2018 | Song And Dance
You have an awesome new product. And you want to show off its features, benefits, and what makes it so unique. But explaining is boring, and you really want to grab people’s attention, turn their heads and pay attention. These companies turned to dance to bring to...
by geoffrey | Jan 14, 2018 | Song And Dance
Big and flashy musicals filled with song and dance aren’t just for the Broadway stage anymore! These brands took a page out of the Broadway show book on how to entertain their customers (and get new ones!) and transformed their own company into a real movie-musical!...
by geoffrey | Sep 15, 2017 | Song And Dance
Let’s face it, when Virgin America came out with their awesome flight safety musical video, it set a new standard for how to use song and dance to tell a brand’s story! They took something that people don’t want to sit through when they’re...
by geoffrey | Sep 15, 2017 | Song And Dance
As a performer, director, choreographer, and writer, having worked on Broadway, and on stages and screens around the globe, I have continually returned to an old adage that still rings true in every project I work on: “We speak until we can no longer say what...
