This Israeli fashion brand is all about fun and passion. We recruited women from their target demographic to rock out and look fabulous.
Consumers responded, thrilled to see such a vivacious portrayal of women like them.
The Alembika woman is fabulous, sexy, and very confident. The brand challenged Movers+Shakers to attract these ladies, especially 50+, and all shapes, sizes, and colors.
Movers+Shakers created “FUN & FUNKY ALEMBIKA,” with a casting call for ageless ladies with BIG personality and energetic dance moves! The short videos made eye-stopping Facebook & Instagram ads, that the target audience LOVED.
The result? Not only big new awareness of the Alembika brand, but lots of new foot traffic to the local stores, and a spike in sales nationwide.
15- and 30-second spots for Instagram & Facebook ads