This Israeli fashion brand is all about fun and passion. We recruited women from their target demographic to rock out and look fabulous, in a campaign that’s evolved over the course of two seasons.
Consumers responded, thrilled to see such a vivacious portrayal of women like them.
The Alembika woman is fabulous, sexy, and very confident. The brand challenged Movers+Shakers to drive retail sales among these ladies, especially women 50+.
TWO CREATIVE SOLUTIONS
For Fall 2018, Movers+Shakers put out a casting call for ageless ladies with BIG personality and energetic dance moves!
For Spring 2019, we get to know the ladies and their approach to style, in a mix of interview and movement.
The target audience LOVED our positive & upbeat portrayal of women like them.
The result? New & enthusiastic awareness of the brand, and a jump in sales in retail and e-commerce.
15 and 30-sec Instagram & Facebook ads