Breaking engagement records with music and dance social video ads.
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Alembika

 

This Israeli fashion brand is all about fun and passion. We recruited women from their target demographic to rock out and look fabulous, in a campaign that’s evolved over the course of two seasons.

Consumers responded, thrilled to see such a vivacious portrayal of women like them.


BRAND CHALLENGE

The Alembika woman is fabulous, sexy, and very confident.  The brand challenged Movers+Shakers to drive retail sales among these ladies, especially women 50+.

 
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TWO CREATIVE SOLUTIONS

For Fall 2018, Movers+Shakers put out a casting call for ageless ladies with BIG personality and energetic dance moves!


For Spring 2019, we get to know the ladies and their approach to style, in a mix of interview and movement.


The target audience LOVED our positive & upbeat portrayal of women like them.

The result? New & enthusiastic awareness of the brand, and a jump in sales in retail and e-commerce.

Campaign assets:

  • 15 and 30-sec Instagram & Facebook ads

  • Instagram stories

  • Still images

 
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FALL 2018

SPRING 2019

FALL 2018 - 15 SEC VERSION A

FALL 2018 - 15 SEC VERSION B

SPRING 2019 - HEATHER

SPRING 2019 - GROUP


RESULTS

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