Attracting fabulous ageless women
to this fashion brand…
and to the independent boutiques that sell it.

OBJECTIVE:

The Alembika woman is fabulous, sexy, and very confident.  The brand challenged Movers+Shakers to attract these ladies, especially 50+.  They wanted to invite diverse women–tall and short, round and thin–to the brand.

CREATIVE CONCEPT:
Movers+Shakers created “FUN & FUNKY ALEMBIKA,” with a casting call for ageless ladies with BIG personality and energetic dance moves!  The short videos make eye-stopping Facebook & Instagram ads, that put a huge smile on your face.

CAMPAIGN:
We partnered with local boutiques who carry Alembika to run the ads locally, with a co-branded video on their own Facebook page.

The result?  Not only big new awareness of the Alembika brand, but lots of new foot traffic to the local stores, and a spike in sales for Alembika nationwide.

CREATIVE ASSETS:
30 second video, two 15-second videos, still images

RESULTS:
Campaign running fall 2018 – stay tuned for results!

Everything Movers+Shakers does is fun and fresh and energetic, and that’s how we want to connect with our Alembika ladies!

Yael Edelist

President, Alembika North America

Driving Traffic to Boutiques Nationwide:

Watch the Videos!

15-second video, Version A

15-second video, Version B

SHOW ME MORE!

MODOS FURNITURE

How do you explain a new product in a fun and exciting way?

ORGANIC DOCTOR

We built awareness for this new brand to the tune of double the category average engagement rate.

HEARTFULNESS MEDITATION

Getting busy millennials to stop, think, and reflect.

CREDITS

We had a very talented team bring this musical commerical to life.
Thank you!

Creative Director: Geoffrey Goldberg
Director of Photography: Piero Basso
Choreographar: Marc Andrew Nunez
Line Producer: Mehdi Frantz Darlis
Production Designer: Heather McDevitt Barton
Wardrobe Stylist: Heather McDevitt Barton
Makeup& Hair: Mariana Collignon & Christina Lomauro
AC: Carolina Lara
Editor: Geoffrey Goldberg
Color: Piero Basso
Gaffer: Partha Daga
Grip: Issa Gonzales
Behind the Scenes Photos: Diego Asunsolo
Production Assistants: Raina Cagiao, Hans Augustave
Account Director: Evan Horowitz

CAST

Robin Westle, Jana DeHart, Meg Sahagian, Gregoria Feliz, Carrie Putrello, Jackie Almonte

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