Attracting fabulous ageless women
to this fashion brand…
and to the independent boutiques that sell it.
The Alembika woman is fabulous, sexy, and very confident. The brand challenged Movers+Shakers to attract these ladies, especially 50+. They wanted to invite diverse women–tall and short, round and thin–to the brand.
Movers+Shakers created “FUN & FUNKY ALEMBIKA,” with a casting call for ageless ladies with BIG personality and energetic dance moves! The short videos make eye-stopping Facebook & Instagram ads, that put a huge smile on your face.
We partnered with local boutiques who carry Alembika to run the ads locally, with a co-branded video on their own Facebook page.
The result? Not only big new awareness of the Alembika brand, but lots of new foot traffic to the local stores, and a spike in sales for Alembika nationwide.
30 second video, two 15-second videos, still images
63% view rate!
6.4% of all impressions completed the 30-sec video.
Click-through-rates up to 5.3%
Everything Movers+Shakers does is fun and fresh and energetic, and that’s how we want to connect with our Alembika ladies!Yael Edelist
Driving Traffic to Boutiques Nationwide:
Watch the Videos!
15-second video, Version A
15-second video, Version B
SHOW ME MORE!
We had a very talented team bring this musical commerical to life.
Director of Photography: Piero Basso
Choreographar: Marc Andrew Nunez
Line Producer: Mehdi Frantz Darlis
Production Designer: Heather McDevitt Barton
Wardrobe Stylist: Heather McDevitt Barton
Makeup& Hair: Mariana Collignon & Christina Lomauro
AC: Carolina Lara
Editor: Geoffrey Goldberg
Color: Piero Basso
Gaffer: Partha Daga
Grip: Issa Gonzales
Behind the Scenes Photos: Diego Asunsolo
Production Assistants: Raina Cagiao, Hans Augustave
Account Director: Evan Horowitz