You have an awesome new product.  And you want to show off its features, benefits, and what makes it so unique.  But explaining is boring, and you really want to grab people’s attention, turn their heads and pay attention.  These companies turned to dance to bring to life their creations in a unique, inspiring, and entertaining way.


1. LEXUS – Man & Machine – 2017

Not just “another car commercial,” this ad from Lexus showcases Lil Buck breathing life into every element of the new Lexus LC through unique movements, amazing visuals, and lots of dance.  The ad claims “machines don’t have emotions, but the rare few can inspire them,” and this ad definitely inspires.


2. LG Signature Refrigerator  – Just Tap

With this new see-through fridge, and its hands-free door, all you have to do is tap to look inside, and using only your foot the door opens.  Wait….tap?  Foot?  Did someone say Savion Glover?  LG took a fun angle on showing off this great new feature of their product, taking “just tap” quite literally, with a world-renowned performer, who brings these two innovative features to life….through tap dance!


3. HYPERFLEX JEANS: Stretch Your Limits!

You want to show that your jeans are stretchy?  Slap them on some super-flexible dancers and watch them back-bend, high-kick, and twerk it out.  Chances are, if these stretchy dancers can’t bust a seam, neither will you!


4. Modos Furniture – 2017

Modos, a revolutionary furniture startup, came to Movers+Shakers asking us to help showcase their configurable, modular furniture, in a fun and unique way.  Their furniture clicks together, its pieces have angular shapes, and each piece can be reconfigured in any way imaginable.  So we showcased each of those elements, as well as the fun of assembling furniture, with this awesome dancing couple.  This is how YOU put together your furniture, right?


5. Tyler Ellis Handbags

Tyler Ellis wanted to showcase the elegance and beauty of their handbags.  Products that really “move you.”  They brought to life that elegance, and that beauty, through this moving campaign, as dancers literally move the room around them, and then express the beauty through dance.


Have you seen other ads that use dance to bring a product to life?  Tell us about them below!


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