SKINTOK 2021

As the pandemic took 2020 for a spin, consumers changed their focus from buying makeup and luxury goods to exploring beauty, self-care, and skincare. Skincare became a growing conversation on all platforms, especially TikTok, and as consumer’s interest grew, so did the brands.

We did a deep dive on how the skincare community exploded in the last year and how that will affect the conversation in 2021.