Showcasing Brand Personality & Product Benefits through Dance

CLIENT: Organic Doctor
This UK-based skincare brand bases its products on unique organic ingredients.

OBJECTIVE:
To support their US launch in 4,000 CVS stores, Organic Doctor asked Movers+Shakers to bring their #FindBeauty campaign to life.

CREATIVE CONCEPT:
Movers+Shakers choreographed a series of dances, each evoking the benefits of a key organic ingredient.  For example, Aloe is soothing and calming while Tea Tree is refreshing and cleansing.  The dance and music selection also reflect the Explorer and Storyteller traits of the Organic Doctor brand.

Creative assets: 15 & 30 sec videos, GIFs, still images

RESULTS:
Engagement rates on Facebook & Instagram set new company records, and Organic Doctor shifted most of their ad spend to promoting these videos.

Facebook Ad Results:

Reach: 32.5M  —  Views: 9.4M

Viewership: 29%
Completion: 21%
Engagement: 29%

Movers+Shakers immediately understood our brand and what we needed to accomplish.  Using dance was an unexpected approach and I decided to take the risk.

I was astonished with our campaign results, which greatly surpassed our internal benchmarks.  Movers+Shakers is so creative and amazing to work with.  I am looking forward to next season’s campaign together!

Lama Mansour

Sr Brand Manager, Organic Doctor

Product Family #1: Roses

Softening – Rejuvenating – Aromatic

Product Family #2: Tea Tree

Cleansing – Purifying – Refreshing

Product Family #3: Snail Gel

Anti-Aging – Revitalizing – Strong

Product Family #4: Aloe Vera

Summer – Soothing – Calming