NERF TIKTOK BRAND CHANNEL

Nerf wanted to launch the first-ever TikTok channel for any Hasbro brand - and Movers+Shakers did it with a splash! Within a week, the channel went from zero to 42K followers!

Today, Nerf continues to innovate on TikTok, growing a strong and loyal following, with an entertainment-first approach.

BRAND CHALLENGE

To reach the next generation of Nerf fans, Nerf wanted to raise brand awareness among Gen-Z audiences and knew TikTok was a place they needed to be. They came to Movers+Shakers to launch a TikTok channel that was authentic and highly-engaging. This would be the first official TikTok channel across Hasbro’s brand portfolio.

CREATIVE SOLUTION

Nerf and Movers+Shakers launched the Nerf TikTok channel with an innovative campaign: a search for a Chief TikTok Officer who would become a face of the channel. The channel’s following quickly went from 0 to 42,000 in one week, and that was just the beginning.

Nerf worked with Movers+Shakers to continue the fast growth, taking an entertainment-first approach, including frequent participation in TikTok trends, and utilizing a diverse mix of creators to reach different audience niches.

Together, Nerf and Movers+Shakers have launched innovative formats, like the Nerf Hyper Tourney - a TikTok-based Nerf tournament! Sophie, the Chief TikTok officer, has also been a key player in creating engaging content and connecting with fans.

Channel growth has outperformed the competition, passing 460K followers as of October 2021.

Head to @nerf to see for yourself!

CHANNEL PERFORMANCE

The Nerf brand channel has consistently been outperforming other popular active play brands on TikTok

Follower Growth by Month

Q2 Benchmarking

CHANNEL CONTENT

Check out @nerf on TikTok for more entertaining content!

LEARN MORE