Showing the Romance of Online Dating
with a Mini Musical
While online dating has become relatively common, a myth persists that meeting online is somehow less romantic. Match challenged Movers+Shakers to show how when you meet on Match, you have an exciting and compelling “how we met” story.
This was Match’s first venture into a musical format. They were excited that music makes it easier to talk about some of the quirky and awkard parts of dating, in a fun and engaging way.
Movers+Shakers created “Match: The Musical” to capture the excitement and contagious energy of meeting somone new. Drawing inspiration from Grease’s “Summer Nights,” and updating it with a contemporary “Katy Perry”-like sensibility, this piece captures the “I want to tell the world” moment when you’ve met someone you’re really excited about.
Creative assets: 3 minute musical film, teaser snippets, still images
Check back soon for campaign metrics.
Here’s some of the YouTube comments:
One of the key strengths of Movers+Shakers is their focus on generating true business results. They understand both the science and the art of making great marketing material. I think they’ve really mastered the art of finding a true creative insight and bringing that to song and dance.
Match is a 22 year old brand and so we are always looking for fun new unique ways to tell our brand story. We are so excited to launch Match: The Musical. If you’re lucky enough to work with Movers+Shakers, there’s no way that you’re not going to create something fun, and have a good time while creating it together.Alexis Ferraro
We had a very talented team bring this musical commerical to life.
Creative Director: Geoffrey Goldberg
Original Music: Geoffrey Goldberg and Todd Alsup
Director: Sean Robinson
Director of Photography: Esteban Robles
Assistant Director: Dan Bratman
Line Producer: Jessica Fernando
Production Designer: Heather McDevitt Barton
Wardrobe Stylist: Heather McDevitt Barton
Makeup: Mariana Collignon
Camera: Dominick Sivilli
AC: Phoenixx Flix
Second AC: Vincent Aliperti
Editor: Sean Robinson
Color: Alfredo Regalado
Sound: Jose C Gorritti
Gaffer: Collin Chiucchini
Grips: Angel Rodriguez, Gadell Gibbs
Behind the Scenes Camera: Adrian Fernandez
Production Assistants: Bryan Many, Frederico Mallet,
Music Arrangement: Andy Roninson
Virtual Orchestration: Andy Roninson
Recording & Mixing: Denise Barbarita
Mastering: Davide Berardi
Account Director: Evan Horowitz